Activity

The G-Star Raw brand was launched in 1989 inside Dutch city of Amsterdam. Big size jeans were originally referred to as Gap Star but changed their name shortly after launch since they believed it a more international feel. In 1996 G-Star launched their Raw denim concept to critical acclaim. The idea behind the line was simple yet cutting edge, they died the denim cotton as normal during the manufacturing process, however sold the jeans as they fairly than treating them preserving agents. This resulted in upon washing the jeans consumers would understand the colour change and the jeans shrink, they developed the name Raw because jeans were essentially raw untreated products.

The brand is revolutionary with its jeans collection and uses stitching, extra pockets and buttons to give each style an extremely unique look, many other denim brands have attempted to copy their styles but have never come nearby the originality and focus of G-Star jeans.

Their range of jeans is vast with every cut and colouring available and they also use organically produced cotton to produce a new range of jeans. Big size jeans from the their jeans feature the 96 logo, that takes its name in the year they launched the Raw range for which vehicle famous.

G-Star produce both menswear and ladies wear collections and quite a few recently have created a type of clothing for children.
Regular fit stretch denim jeans can be found in New York, Australia in addition to their country of foundation The Netherlands.