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Running a business isn’t as simple as some might think, and with the competition being everywhere around marketing is one of the key strategies that can improve your success rate. And while there are many marketing methods, it seems that writing a press release and thus reaching out journalists, and new potential customers might be the best one. Still, it isn’t that easy, and if you are not experienced, it can take away your time while not achieving the right results.

Luckily, there are press release distribution services that offer to do the job for you – and thus increase your chances of reaching the target group.

How To Know A Good Press Release Distribution Service

As with a lot of other things out there, one of the hardest things is to choose the right

press release distribution service – especially as there are many out there. While all claim target is reaching and fast results, there are a few factors you might want to consider when making your choice. Let’s take a look:

1. Platforms. While Google is the main and most popular search platform, it will not be enough if your press release is only covered on Google News. Saying this, you should search for a press distribution service that has well-developed tactics of covering multiple online platforms while sticking to the SEO principles and achieving the right traffic rate.

2. Experience. There are many upcoming distribution services that have a potential of replacing the ones that have been on top for a few years already, but if you are a small business, it would be the best not to experiment and simply go for a distribution service that has already made its name in the industry. Look for a distribution service having good customer feedback and a good success rate on a variety of different platforms!

3. Cost. Last but not the least you want to look for a distribution service that offers multiple press release packages while not breaking your budget. Though the prices differ be sure you can get a good job done for a modest price – it is just a matter of research and finding the right one!