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  • Pilgaard Hedegaard posted an update 7 months, 1 week ago

    There is a small difference between a marketing agency and a digital marketing agency. A digital marketing agency handles the marketing aspect of a business, but in the digital world. They still offer many of the same services.

    Web Design

    A good company will have a team of graphic designers and web developers that are capable of designing an amazing website.

    Content Writers

    A digital marketing agency will also be able to write their own material or have a team of content writers that can help them optimize a website for SEO purposes. This will help to drive in traffic from search engines, helping to increase sales.

    Branding

    A digital marketing agency isn’t all about how things look. They are also able to help companies come up with the perfect brand to suit a company. For example, a jewelry company does not want a brand that looks childish. Instead, they want a brand that shows that they are sleek and advanced or traditional and trustworthy. These companies are experts in the branding area.

    Analysts

    Analysts are able to decide how much traffic a website gets before and after changes, analyze a target audience and more. All of this statistical data is vital for determining whether a campaign has been successful or not.

    When these businesses have an analyst or a team of analysts, they will be able to show their clients how successful the changes they implemented have been, or how unsuccessful.

    Media

    Digital media is at the center of this agency. They do not mess with outdated forms of advertising, such as newspaper ads and pamphlets. Instead, they focus on modern technology to help businesses do their goals. This can include various aspects of technology.

    They may build a mobile app for one business, and design a new website for another company. These are the people behind businesses on the internet.

    Measurable Goals

    These companies don’t use outdated methods of advertising, and they won’t use a method unless they know that it works. When a business hires one of these companies, they can rest assured that a team of analysts has tried and tested the method of advertising that they are going to use to take their business to new heights.

    They do this by constantly analyzing different data on different projects of their own. For example, they may make a test website and then analyze the traffic that comes to the website based on certain things. In doing this, they are making sure that something works before using it with a client.

    Learn About a Target Audience

    Because these companies focus so much on data and statistics, and on results, they also focus on a target audience.

    YES Marketing want to help every single business succeed, so they must know who the target audience is.