Tilley Bengtsson posted an update 2 months, 4 weeks ago
Twelve months of Exposure
It’s well-known that providing a promotional calendar in your customers is an excellent approach to keep the brand in front of individuals for an entire year. After all, everyone needs a calendar. In reality, most of the people require more than one (one for the kitchen, one for your bedroom, one to the office, etc.). The ones consult their calendars repeatedly all year round. Compare that with the exposure you can find with increased typical advertising that’s read once and then thrown away!
Being a designer with focus on calendars, I’ve helped hundreds of clients produce calendars and seen first hand such a great marketing piece a well-produced, custom calendar can be. I’ve also seen the way it pays to prepare and locate a printer early in the procedure.
Customize it for Greater Impact
While there are many promotional product companies that will sell a pre-printed calendar along with your logo over-printed towards the bottom, choose creating your personal completely customized calendar. A custom printed calendar will surely cost a tad bit more than its pre-printed cousin, however you makes it appeal much more straight to your visitors. You can pick calendar images that highlight your products or services, your neighborhood, or maybe your customers’ interests. A calendar that tells a narrative regarding your company, that flaunts the personality of your employees, or that depicts your company’s involvement in the neighborhood will hold considerably more intrinsic appeal on your customers when compared to a generic calendar with pretty pictures.
Recently i dealt with an area lending institution within the Western to help them make a customized calendar. They decided that even though a person might appreciate a pre-printed calendar with scenic photos, they might haven’t any special reason to remember or think of who gave it to them. Instead the financing union held an image contest among their visitors with the theme of scenery inside the Western. They publicized the contest early in the year and generated considerable enthusiasm for the project some time before the calendar was even printed. They received a lot of entries, so we produced a completely stunning calendar that made both bank and its customers feel proud. From both an artistic plus a marketing standpoint, the project was a total win-win.
Make sure you remember those Dates!
The credit union example also highlights another custom calendar printing advantage. Because all of the calendar could be customized, they were capable to include inside calendar dates not only standard holidays but additionally every factor of the credit union’s and the local community’s schedule. Credit union holidays and early closings as well as events in your area counseled me marked throughout the year. As a result the calendar not merely a beautiful marketing piece but additionally a tremendously useful gizmo to the customers, going for one more reason to place it on your wall.
Three Steps to Successful Calendar Printing Project
While it is certainly simple to begin a calendar project December 1st and get the finished product before Christmas, unless you have twenty pieces images all ready to visit the printer, you are probably have to added time . Determined by when you require to possess calendars in hand and so on your process for collecting images, you might need to start worrying as early as February or March.
The 1st step: Locate a Calendar Printer
Yes, and before you speak with your boss, it’s wise to consider an excellent calendar printer. You may be able to work along with your local print shop on this project, but you will be better off getting a printer who specializes in high-quality, full-color calendars. Make sure you discover a printer whom you can ask the telephone and in actual fact talk with! Will the printer be capable of answer questions and show you over the project from beginning to end? Or even, then keep looking. A fantastic calendar printer will guarantee that you understand each of the steps which are involved in the project to ensure there won’t be any surprises as you go along.
Make sure you interrogate prospective printers thoroughly. Request prices and turn-around times. What exactly is contained in the price? Any kind of artwork, set-up, or finishing charges that are not in the quoted price? Is the printer expecting finished, print-ready artwork, or can they handle the design to suit your needs? Would they customize their calendar designs for you personally? If that’s the case, can there be yet another cost? Most of all, ask to get sample calendars to help you judge on your own the standard of the printing, the paper stock and the design.
The second step: Assemble your In-House Resources
By now, you should have advisable of the parameters for your project. It is now time to acquire management fully briefed and map out the facts. Figure out how many calendars you’ll need and establish a budget. The most important question is what you want to use for artwork? What will function as the theme of the calendar? Do you need to plan an image or art contest? (Kids’ drawings create a popular calendar theme.) Are you gonna be using product photos? If that’s the case, you may have an enclosed art department that will help to repurpose existing photos. You may should employ a photographer (or partner with one in exchange for advertising from the calendar)?
Make sure you remember the other elements of the calendar. Have you been about to highlight special occasions or dates all year round? Could there be a logo or any other information printed around the calendar page? Does the calendar include any other pages (in addition to the Yr) that you should provide text or images? Front and back covers? Your printer should currently have let you know what exactly is required.
You’ll have to begin a timeline. When do you really need the calendars? How include the calendars being distributed? At the conference and other function? Or maybe within the mail in time for Christmas? Be sure you know when you need to deliver artwork to the printer to acquire your calendars back in time.
Third step: Collect Images and Date Information
Hopefully, in the first task, your printer filled you in for the file formats and resolutions essential for photos, logos and also other information. Otherwise, have that information and make certain that that is providing artwork or some other information for you is apparent on what is predicted. The final thing you would like is always to hand something to the printer just in time to fulfill your deadline after which find yourself having a delay because half the photos are extremely reduced resolution. Unless you learn how to judge the resolution, speak with your printer. As you become close to the point where you have everything you may need, you might confer with your printer again, only to you should always be not leaving anything out. When you hand everything onto the printer, they ought to be able to take over after that and deliver a great, all-year marketing piece to you.
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