Lionel Messi has helped Inter Miami surpass more than 5 million followers on Instagram, more than any North American sports team.
The Messi effect is in full swing. Inter Miami were previously at 1 million followers on Instagram but have now jumped to over 5 million, since the announcement of Lionel Messi joining the club.
That number is big in and of itself but they now lead North America. According to Front Office Sports, that is more than any NFL, MLB, NHL or MLS team.