annabrekke

Editor in chief

When a celebrity's name is attached to a particular product, it can propel the product to huge heights of popularity. The idea that "teachers can't generate as much value as an Olympic runner" is patently absurd. Not only do famous athletes, including track StarStat such as Usain Bolt and tennis stars such as Serena Williams, pose with products for publicity shots, but they also discuss them at press conferences and in hugely popular TV shows.

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