The Argentine Football Association (AFA) and the tech company Win Investments have launched a new project that will let fans and investors from all over the world invest in football players through blockchain technology.
The launch took place at the Lionel Andrés Messi training center in Ezeiza, Buenos Aires. It follows a partnership announced in February 2025 between AFA and Win. Thanks to this project, all football clubs in Argentina — from the top league to regional divisions — can now access Win’s financial system through the AFA.
The goal of the project is to help clubs get money in advance by turning their player development rights and future transfer earnings into digital tokens. These tokens can be bought by fans and investors. This system is supported by FIFA, making AFA the first football association in the world to officially use this kind of tool.
“This is a very important project for all of Argentine football and for every club,” said AFA President Claudio “Chiqui” Tapia. “Thanks to FIFA, we now have a way to allow fans to be part of a player’s journey, no matter the club or country. It’s a big step forward.”
Tapia also added, “Now anyone, anywhere in the world, can discover a young player and invest in their future. This is something new in world football, and today is a very special day.”
Valentín Jaremtchuk, CEO and co-founder of Win Investments, said, “This is a historic agreement. AFA is the first football federation to make our solution official. Now all Argentine clubs can use our system, and fans can be part of the transfer market.”
He also mentioned that fans can invest in big names like Lionel Messi, Paulo Dybala, Lautaro Martínez, and Enzo Fernández. “More than 650 fans have already won through our platform, and some of them joined us at the event,” he said.
Fans can use the Win app (on Android and iOS) to invest in player tokens starting from just 1,000 Argentine pesos — less than one U.S. dollar.
