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I have heard clients speak about SEO (either directly or indirectly) as sometimes"tacky", because when done poorly, its glaringly obvious. You’ve seen these websites, where the articles doesn’t make sense since there are a lot of keywords"unnaturally" in the text.

So, why can we do SEO?

First, it starts with an understanding of exactly what your prospects are likely to type into a search engine, and then making sure your site has those keywords naturally throughout its content. Let us look at a real-world instance; should you visit the new grocery store that you haven’t been to before to find salsa, where are you going to proceed? How are you going to search? When you think"Mexican", you are employing keywords to your thought process. Locate the"Mexican" aisle and you will find lots of salsa options. Now some folks can think of supper -> nacho chips -> snack food aisle, so most probably you will also find salsa there, but perhaps a couple of variety of choices. But notice that a number of brands are in the two spots, since they understand that both aisles will entice consumers looking for supper, some could be deliberately looking (Mexican aisle) while some others might encounter salsa (snack food aisle) while searching for something different. Your supermarket retailers predict this behaviour by studying the buying habits of people and how they search a shop.

Your website is just the same. Fantastic SEO examines the search habits of your prospects and develops a strategy to organically attract these prospects to your website, by assisting them locate you. If they’re warm prospects (prompting their search), you then would like to be on top of the search results.

Now let us add the element which more than ever before, searches are being done on mobile devices. Since mobile devices have substantially smaller screen sizes afterward laptop/desktop PC’s, being rated higher on the hunt (matching on the display without scrolling), is a massive advantage.

They’re not just looking for a paragraph with content containing key words. They’re looking at all of your articles on your site, including social media along with your blog. Search engines need to see consistent important articles, not just a static paragraph or two overloaded with keywords and links. What does this mean? Search engine optimization is a journey, not only a destination. It’s ongoing, and involves comprehending trends, changing algorithms, and always evaluating what could be improved.

And right now, for the purpose of this guide, we are just talking about keywords (and really only scratching the surface). Search engine optimization is also about external links, the anchor text from your external links, as well as the quality of connection sources.

seo glasgow have not even touched that yet.