Bredahl Downs posted an update 9 months ago
Web-site designers and SEO teams remain stuck a nonstop feud divided by the line from the Google sandbox. Either side support their respective crafts, each believing the work they do is critical to online success.
On the one hand, the SEO team must bring customers. One other must communicate brand experience. Are very important, yet employ completely different techniques and concepts. How can web site design and SEO live together harmoniously?
The look Team
Web developers create websites using the client’s audience at heart.
Too frequently they presume a user’s experience dictates success. A straightforward "build it and they’ll come" mindset pervades their approach to site design. But that’s not all bad.
At the standard level, creative teams long to share with a story. Through design and duplicate, the c’s takes a brand name crafts some sort of for this. They built a Website which has a look and theme; an understanding and flavour. Often, an effective way to mention a note is through more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has become more frequent with additional broadband penetration.
Designers want to make use of these technologies simply because they engage an individual. Technological integration helps tell the company story and produce design alive. If Flash or Silverlight can make the overall site experience more desirable and interactive, then designers should implement them accordingly.
The SEO Team
In case a designer tells a narrative, then your search engineer provides directions to the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a web site have to be seen to be heard.
Now this is a surprise. Remember those cool technologies the creative team wants to use? Well, SEO would like to utilize them too. These are more cautious.
While an SEO-friendly website doesn’t require being straight HTML, SEO teams have to take into consideration crawls. Even though a website uses AJAX, key content have to be available to spiders for indexing.
This is how the 2 teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. What is more essential: the experience or traffic? Which side is appropriate?
It wouldn’t be about Search engine marketing. Should you drive traffic towards a website and consumer experience is sub-par, you disappoint not merely an individual but the client as well. Conversely, what good is an eye-catching website if no-one can see it? The world wide web is big enough for experimental website creation and search optimization. It can be large enough.
Without easy, the web designer and search engine engineer will find solutions to achieve both creative and check interest without sacrificing the integrity of either.
The true secret to such compromises is education. Creative should be aware of how SEO works; SEO also needs to comprehend the need for certain elements of design to branding and messaging. Both must also consider how visitors will attain the site. Can they believe it is solely through search? Or will a media blitz (including social media) help get targeted traffic to your website? Every one of these elements have to be considered when negotiating design and optimization issues.
You (The consumer) Comes First
No matter department affiliation, our web site designers and SEO engineer will place your (client) interests before their own. Clients want both brand identity and check visibility. The creative and SEO teams have to put away their feud to get to know such expectations.
Sometimes you could have to forgo a relevant video splash page, or you may need to optimize a Flash microsite. In case you disagree together with the other department’s tactics, you still need these phones achieve project objectives. Our client matters. You matters.
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